Edgar Woo is a Miami-based content creator, photographer, and storyteller with a passion for sports, business, media, and culture, and the stories that connect them.

Born in Panama and raised in Miami, Woo's perspective has been shaped by his Latino heritage, faith, family, and the diverse cultures of the city he calls home.

Woo is the founder and host of Major Upside, an independent media platform exploring the business and creative side of sports, from marketing campaigns, brand partnerships, and emerging technology to the photographers, filmmakers, designers, and creators shaping sports culture. Through original storytelling, conversations, and editorial coverage, Major Upside highlights the people, ideas, and creative work driving the industry forward.

Before stepping in front of the camera, Woo spent years behind it as a self-taught photographer, documenting people, sports, events, travel, and culture. Photography helped shape the way he approaches storytelling today: looking for the moments, details, and perspectives others might overlook.

Over the years, his creative work has led to opportunities with brands and organizations including Nike, Miami Dolphins, PUMA, KITH, Calvin Klein, T-Mobile, Carnival Cruise Line, NASA, Hilton, REI, Columbia Sportswear, Toyota, Complex, The Hundreds, and Budweiser, among others.